SEO Checklists

The SEO needs of a website are unique, and rankings are result of hundreds of factors. Below is a list of regular SEO tasks that form a monthly checklist used by our team to analyze and improve your Google rankings.

  • Competition analysis
    • Keyword analysis
    • Content quotas
    • Page authority checks
    • Outbound link opportunities
    • Inbound link opportunities
  • Content production
  • Content optimization
    • Spell checks
    • Grammar checks
    • Keyword density
    • Scannability checks
    • Copyscape checks
    • Spamscore monitoring
    • Duplicate content checks
    • Map pack opportunities
    • Knowledge panel opportunities
    • Proper keyword placement
    • Content chunking
    • Refresh stale content
    • NAP
  • Content maintenance & updates
  • Domain health
  • EAT/YMYL compliance
  • Google analytics analysis
    • Traffic analysis
    • Bounce rate monitoring
    • TOP monitoring
    • Behaviour analytics
    • Goal monitoring
    • PPV monitoring
    • Opportunity mining
  • Google search console analysis
    • Monitor crawl errors
    • Monitor performance reports
    • Monitor indexing
    • Analyst incoming links
    • Disavow links
    • Sitemap health
    • Monitor mobile health
    • Url inspection
    • Coverage reports
  • Image optimization
    • Filename optimization
    • Compression
    • Alt checks
  • Keyword analysis
    • Primary keywords
    • Secondary keywords
    • Tertiary keywords
    • Head term vs longtail analysis
    • New keyword opportunities
    • Keyword variations
    • Suggested search patterns
    • Search intent
    • Search volume analysis
    • Keyword difficulty
  • Latent semantic indexing
  • Link building & citations
    • Link diversity
    • Link framing
    • Monitor loss/gain ratios
    • External linking
    • Monitor/fix outbound links
    • Link monitoring and reclamation
    • Local listing audits
    • Canonical checks
  • Meta content
    • Proper title tags
    • Title tag modifiers/embedding
    • Sufficient meta descriptions
    • Meta structure plugin conflicts
  • Mobile optimization
  • Page & domain authority
  • Page speed analysis
  • Page speed optimization
  • Robots health
  • Reporting/Planning
    • Goal tracking and analysis
    • Rank fluctuations
    • Squeaky wheels
    • Recap completed action items
    • Plan monthly action items
  • Proprietary off-page SEO
  • Proprietary on-page SEO
  • Schema & semantic code
    • Sitemap audits
    • Optimize HTML
    • Optimize CSS
    • Validation checks
    • Link rel attribute checks
  • Technical
    • HTTPS checks
    • DNS health
    • Host health monitoring
    • Resource monitoring
    • Uptime monitoring
    • Dwell time repairs
    • GTMetrix, Pingdom, MOZ, SEMRush, AHREFS, Nightwatch analysis
    • 301/301 checks
    • Google penalty checks
  • User-experience & design