How We Help Edmonton Businesses Choose Target Keywords for Local Search Engine Optimization (SEO)
When performing local search engine optimization (SEO) for Edmonton and area, you'll need to choose target keywords. All online searches begin with a keyword. Target keywords are the search queries for which you want your local business to rank. They will serve as the foundation for your local SEO strategy. Only after choosing a set of target keywords, however, can you begin to optimize your local business.
Brainstorm Industry-Related Keywords
Start by brainstorming keywords related to your business's industry. For local SEO, industry-related keywords typically attract customers and drive more sales than other types of keywords. Industry-related keywords are those that convey a commercial industry or a common type of product or service associated with the commercial industry. For example, "best online marketing company in Edmonton".
You can use your local business's industry as a target keyword for local SEO. Industries may include accounting, carpet cleaning, heating and air conditioning, gym, landscaping, plumbing, appliance repair, roofing, painting, event planning, physician, etc. Before interacting with your local business, customers may search for its industry on Google. Therefore, using your local business's industry as a target keyword can drive sales.
Industry-related keywords can include products or services associated with your local business's industry. For instance, if you operate an accounting business, you may want to use tax preparation or services as target keywords. For example, "tax advisory company in Edmonton". If you run an appliance repair business, on the other hand, you may want to use keywords like "Edmonton refrigerator repair", "oven repair Edmonton", etc as target keywords.
Questions Asked By Your Business's Customers
In addition to industry-related keywords, you may want to rank your local business for various questions. You can use questions asked by your local business's customers as target keywords. Question keywords are effective for local SEO because they are often executed via a voice-controlled digital assistant, such as Google Assistant and Amazon Alexa.
Many local searches are performed using a voice-controlled digital assistant. Instead of typing their search query, users can speak it. Voice-controlled digital assistants can process search queries while fetching relevant results from the internet.
Customers looking for a local business will often use a voice-controlled digital assistant on a smart speaker or mobile device. Studies have shown that up to 75% of smart speaker users search for a local business at least once a week. Whether processed by a smart speaker, smartphone, or any device, these voice-executed local searches are often questions.
Create a List of Relevant Geographic Regions
You should create a list of relevant geographic regions. Geographic regions can include cities, postal codes, and street names. If your local business only has a single location, you can target the city, postal code, and street name of its address. If your local business has multiple locations or serves customers in various areas, you can target all of those geographic regions.
Local searches often include a geographic region. Customers who need your local business's available products or services may include a geographic area in their search query. The presence of a geographic region in a search query tells search engines that customers are only looking for businesses in or around that area. By creating a list of relevant geographic locations, you can integrate them into your local SEO strategy. Examples of relevant geographical locations include, "West Edmonton SalonSpa", "Hotels in Ice District", or "South Edmonton landscaping company".
Combine Industry-Related and Geographic Regions
As depicted in some examples above, you can combine industry-related keywords with a relevant geographic region. The most effective target keywords for local SEO combine these two elements. They feature an industry-related keyword as well as a geographic area.
The industry-related keyword may come first, or the geographic region may come first. An example of the former is "SEO Edmonton." An example of the latter is "Edmonton SEO services." If your local business's city has the name of another city, you can supplement it with your business's province. Or, if you have several locations in Edmonton, you can supplement it with modifiers including North, South, NW, SE, etc. Go through your industry-related keywords and list of relevant geographic regions to combine them — the result may be a "long-tail keyword", but niche/precise, and definitely an important, target keyword.
Segment Based on Importance
After combining industry-related keywords with a relevant geographic region, you can segment these new hybrid target keywords based on importance. Some target keywords will be more critical to your local business than others. They'll reach more customers and drive more sales.
You can segment your target keywords into two groups: primary and secondary. The primary group should consist of your most important target keywords. These are the primary, short-tail keywords you want your local business to rank. The secondary group should consist of less-important target keywords.
Avoid using too many primary target keywords. While you can use dozens or even hundreds of secondary target keywords, you should keep primary keywords to a minimum. Just two to five primary keywords will suffice for most local businesses. Using too many primary keywords will dilute your local SEO strategy. By focusing on just a few highly important target keywords, you'll have a more robust local SEO strategy.
Don't Overdo the 'Near Me' Keywords
Contrary to popular belief, you don't need to use "near me" keywords for local SEO. Searches with the "near me" modifier are common. According to HubSpot, the number of "near me" local searches has increased nearly tenfold over the past two years.
Rather than including a geographic region like "Edmonton" or "South Edmonton" in their search query, customers may consist of "near me." It tells search engines that they are looking for nearby businesses. But you don't have to optimize your local business to rank for "near me" keywords.
Search engines like Google will automatically rank it for "near me" keywords performed in relevant geographic regions. Search queries with "near me" explicitly indicate local intent. After identifying your local business's location or the areas where it serves customers, search engines will automatically rank it for "near me" keywords. The bottom line is that optimizing your Edmonton business for "near me" keywords could be a waste of time. True, that if a searchers device does not disclose it's geographical location (perhaps through modified privacy settings) Google may have trouble pinpointing the approximate location and subsequently a good, local search result, just don't overdo it.
All forms of SEO require target keywords, including local SEO. To choose target keywords for local SEO, combine industry-related keywords with a relevant geographic region. You can use them as primary and secondary keywords. When mixed with question keywords, these hybrid target keywords can help you establish a successful local SEO strategy.