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Targeted Keywords 25 50 100 200
On Page Optimization
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Speed Optimization
Mobile Optimization
Link Strategy
Conversion Tracking
Link Disavowing
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Website Analysis
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Off Page SEO
Google Business Management
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Google Penalty Check
DA Strategy
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5 Things to Look for in a Top SEO Firm

Search engine optimization remains as important as ever to online marketing success. This point is especially true for smaller companies that don't have big budgets for paid advertising.

A quality SEO firm is one thing you should consider investing in. This strategy is more financially viable than hiring a team of dedicated specialists to manage your search engine performance.

As you look for a provider, the following are some of the most important things to look for in an SEO firm.

A Well-Defined Process

There are well over 200 factors in the Google search algorithm. These include a diverse mix of both on-site and off-site factors. Thus, there is a lot involved in evaluating your current search engine optimization status and planning for improvements.

A strong SEO firm has a well-defined process for assessing, creating and executing an effective search marketing plan.

A Consultative Approach

Even with a well-defined process, a great provider has a customized, consultative approach when working with a client. Your particular website, content and search engine structure is distinct relative to others.

During your initial consultation, the provider should ask a lot of questions to gain a perspective on your background, current search activities and more.

Dedicated Research Time

An expert in SEO today won't be one in six months without dedicated time spent keeping up with trends. Google makes, at most, one or two major updates per year. However, it tweaks its algorithm 500-600 times per year.

A reputable SEO firm can explain what it does to stay current with Google and other search engines, industry trends and tactics.

Holistic Understanding

A dedicated search engine optimization firm needs some level of holistic understanding of the marketing and business ecosystem. Search engine rankings are influenced by your website, user experience, social media, content creation and distribution, among other factors.

To succeed in achieving high search rankings for clients, a top SEO firm needs to know how all of these digital marketing factors blend to create the necessary synergy.

Proven Success Stories

The prominence of search engine optimization has given rise to a number of virtual storefront operations. It is sometimes difficult to sift through the low-quality shops to get to a provider that you can trust.

One of the best ways to know that a top SEO firm can meet your needs is by learning about what it has done for other clients. Ask for case studies and testimonials to see how the company has aided other clients in achieving their search ranking objectives.


These are five of the most beneficial things to look for when hiring a top SEO firm. Given the importance of high search positions, it pays to research the background of providers before forming a partnership.